4 Comments
User's avatar
Emerging Value's avatar

I think to grow you have to do the social media well and be very marketing type based. its a job

René Sellmann's avatar

What exactly do you have in mind in terms of marketing?

Daniel's avatar

my 2 cents:

1/ i think you mentioned in the past that writing is not a goal but rather part of your process of reflection. as such - i would put all other things aside.

it's nice to be popular too, for sure.

but popularity can also be a golden cage.

e.g. what if the chase for more followers would tell you that you should make shallower deep-dives?

i think it was Howard Marks who used to send investor letters by mail - and for a few years didn't even know if people received them. you're in a much better position :)

2/ i tend to agree that as a consumer - it is far easier to get regular weekly dose of the stuff you consume rather than in "waves" that sometimes drown you.

i know i'm kind of a dinosaur for reading on my own (rather than letting some model sum things up for me) - but if there are other dinosaurs around pacing things up might make them happier.

3/ i'm not sure "partners" is a fair declaration.

we can lookup the dictionary entry for it and mark all things about subscribers that are don't fit the definition. it would probably be longer than the stuff not marked.

but you are touching on an important thing here which is - who is the audience of your service.

i don't think there's an easy answer for that.

for some reason i keep thinking of steve jobs and his work on what apple needs to be for its customers.

a professor of finance i once had used to say: "it's gonaa be a long and steepy ride, but the views are going to be spectacular" :)

René Sellmann's avatar

I didn't know about that Howard Marks anecdote. Love it and will remember that. Thanks for sharing, Daniel.

Fantastic comment overall. Thank you!